How It Started
I’m a designer with a history in customer service. From a young age, I knew my future was in design, but my work was in hospitality. I served at a high tea shop for a few years, then later became a sales associate at a paper store. During that season, I observed how every position played a critical role in contributing to the overall experience. In hospitality, you aren’t just designing a space for people to gather — you’re engineering a memorable environment at every touchpoint from first impression to “See you next time!”
Marty Neumeier likens branding to “a person's gut feeling about a product, service, or organization.” Said another way, branding is perception. Perception doesn’t have to be reactionary; it can be designed. The key to unlocking the ultimate customer service experience starts with a strategic brand that positions you as the obvious choice in your industry. You can’t achieve that by hiring a generalist graphic designer to scrap together a half-hearted logo. That direction will lead you nowhere you couldn’t be without it, and you’ll probably find yourself back here rereading my about page.
That’s where my background in customer service and design expertise enter your story. I’ve been fully immersed in both worlds and I’ve seen the industry from three different, but equally important perspectives: the employee, the customer, and the brand specialist. After over a decade of navigating the design world, I’ve returned to my roots and am ready to bring my craft to your industry.
Welcome to the overlap between hospitality and design.
Jess Renee
Inspired by the creative community, podcasts, literature, architecture, music, Wes Anderson, and homemade lattes (of course).
Achievements
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Experience
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