It’s another Sunday afternoon, and I’m Googling, “best coffee shops near me.” The options load and I begin scrolling through the results. “4.7 stars, 392 reviews” — excellent!
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As I reflect on 2022, I can’t help but think about all the people who impacted me and my business. Some end-of-year reviews discuss wins, losses, and lessons learned, but I want to do something different. Instead of listing my successes, I’m going to give a bit of a thank-you speech.
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These days, “strategy” is such a buzzword in the business world that it’s losing its finesse. Perhaps your eyes even glaze over when you see the term “brand strategy” used in a sentence. Now you may be thinking, “Jess, brand strategy sounds fancy, but I doubt I need it. Why do you start with brand strategy and what is it?”
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There’s no need to purchase all of the best materials right out of the gate. After all, you're still learning and you’ll be surprised at what you can accomplish with the office supplies you already have sitting around. The tools I recommend may be tried and true, but they aren’t necessary to produce great work.
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