It’s another Sunday afternoon, and I’m Googling, “best coffee shops near me.” The options load and I begin scrolling through the results. “4.7 stars, 392 reviews” — excellent!
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These days, “strategy” is such a buzzword in the business world that it’s losing its finesse. Perhaps your eyes even glaze over when you see the term “brand strategy” used in a sentence. Now you may be thinking, “Jess, brand strategy sounds fancy, but I doubt I need it. Why do you start with brand strategy and what is it?”
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