Lori Kim

BRAND STRATEGY

IDENTITY DESIGN

Behind the Design

Lori and Kim are salon owners and educators who coach business leaders in the same space. At the center of their brand is female empowerment, so vibrant visual components were created to provide a sense of unwavering confidence to their community. Since coaching is an investment, the visual identity represents the high quality of the services they offer. We believe Lori Kim’s clientele deserves to feel celebrated for taking that next step and making big moves for their own personal brands, so we chose a selection of typography that supports their ambition. Additionally, the color palette draws inspiration from contemporary tones found in modern-day fashion and the beauty industry.